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Week 5_Issues in Marketing

Week 5_Issues in Marketing

Q Describe your favorite advertisement, past or present. Why is it your favorite?From Chapter 13: Would you classify this ad as Informative, Persuasive, or Reminder advertisement?From Chapter 15: Was the ad message particularly effective using the AIDA model (i.e., getting your Attention, holding your Interest, arousing Desire, obtaining Action)?

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My favourite advertisement in the past is that of the Dorito chips or nachos. It was shown that a pregnant woman was undergoing the ultrasound and her husband was having the Doritos. The baby was responding to the sound of the Dorito bites. Thus it was very amazing and humorous for me.